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Learn how Digital Marketing Analytics Director, Russ Vander Wiel, led 3M’s adoption of Claravine’s platform to transform their campaign tracking and attribution abilities. Russ, a 2022 Adobe Analytics Champion, is joined by Claravine’s Chief Product Officer Chris Comstock, as they discuss how campaign tracking and attribution were transformed over the past year at 3M.
Discussion Highlights
- The process 3M used to roll out campaign taxonomy across a global team
- How this newfound clean campaign data has improved 3M’s attribution and reporting
- How they’ve used Adobe Analytics to show campaign tracking improvements and compliance
- How they’ve integrated Claravine into their data and analytics architecture
- What their maturity roadmap looks like to continue to advance campaign analytics and more