4 new ways to speed, deepen, and extend marketing metadata value

Get more from your data standards strategy, now and into the new year! 

The stakes for managing marketing data have never been higher. GenAI, personalization, and decision engines – to name a few – increasingly rely on access to rich, reliable, ready metadata. Data standards are a growing priority for teams, but it can be a struggle to assess the progress of this hard work. 

That’s why we’re thrilled to introduce a new set of tools, designed to enhance data strategy, empower teams wherever work happens, and unlock increased flexibility and speed.

Here’s a closer look at what’s included in our latest release:

• Score and report on data standards progress with the Data Standards Score and Dashboard
• Access data standards directly in Microsoft Excel with our add-in
• Gain more flexibility to build your own solutions with additional and updated platform APIs
• Get error-free data into the hands of teams and tools faster by automatically submitting valid inbound data

Score Your Data Standards Progress

A data standards strategy takes hard work! So it’s important to celebrate progress and stay smart about where to focus future efforts. But without easy access to metrics and insights, finding opportunities can be a challenge – until now. 

Our new Data Standards Score and accompanying Dashboard provide powerful, actionable insights into your team’s adherence to the data standards you’ve set. 

This industry-first metric gives admins and managers a quick look at their percent of errored data. Then, additional views let you dive deep into errors, submission activity, and data volume across templates, teams, and systems, so you can identify and address gaps quickly, maintain data consistency, and make smarter decisions.

• Data Standards Score: Quickly view the percent of non-errored submissions, available as an overall submission score and by template dataset.
• Dashboard: Dive deeper into metrics like successful and errored rows, submission activity, and integration usage to optimize your approach.
• Available Connectors: Gain visibility into additional connector options for seamless data integration.

Why does this matter? When you can quickly pinpoint errors it’s easy to determine what’s driving down compliance and how to improve. Speed up successful adoption and gain greater insight into ROI with detailed data that reinforces the impact of efforts and helps justify investments.

Access Data Standards in Excel

For many teams, Excel remains an indispensable tool and changing to a new platform or process is a tough sell. But adhering to data standards, minimizing manual errors, and governing permissions is incredibly difficult with Excel alone. 

Now, you’re no longer forced to choose between Excel or data standards. Our Microsoft Excel add-in ensures data standards are upheld even if teams continue working in Excel. 

It offers unparalleled convenience, aligning with existing workflows to minimize errors and accelerate adoption of data standards across your teams – wherever they work.

• Stay in Excel: Use the web or desktop app without disrupting current workflows.
• Sync Seamlessly: Connect to permissioned, pre-built templates, then validate and submit data directly to central datasets.
• Ensure Data Standards: Built-in picklists and validations provide in-sheet guidance.

Why does this matter? When teams can work fast with fewer errors, everyone wins! Operational teams remain on-task, and data teams and decision-makers have a higher volume of quality data, ready to use. And there’s opportunity to unlock additional use cases and points of collaboration with Excel enthusiasts across your company and partners.

Gain flexibility to build your own solutions

We work hard to make our platform work for a variety of needs. However, sometimes teams or tools have unique requirements. So, in the same way we built the Excel add-in using our platform APIs, we’re committed to giving our customers and partners the same flexibility. 

Whether you’re accessing the platform to integrate data standards into your workflows and data lake, creating bespoke solutions for campaigns and orchestration, or seamlessly integrating with partners, The Data Standards Cloud API can help.

New and updated APIs include:

• Dataset API: Now includes support for the Claravine ID.
• List Management API: Query and update campaign parameter lists effortlessly.
• Template API: Access template definitions to align with your campaign taxonomy.

Accelerate the readiness of error-free data

Finally, ever feel like you can get data quickly or accurately, but not both? Our new feature can help!

Opting to automate the submission of valid inbound data moves rows of error-free data directly to your datasets and straight to outbound destinations – no review needed.

• Template-Specific Configuration: Control which datasets use automatic submission.
• Cleaner Pending View: Teams focus only on errored data.
• Submission Tracking: Automatically submitted data is tracked for visibility.
• Notifications: Get email summaries of automatically submitted and pending data.

This helps eliminate bottlenecks, freeing up time for teams to focus on other important work, and creating faster time to data value when error-free data is ready where you need it.

Elevate and extend marketing data excellence

Together, these solutions provide a holistic framework for improving data quality, aligning teams, and driving better decisions.

If you’re not yet a Claravine customer, get in touch to learn more today.