Hear from the experts on what it takes to design and implement a successful data strategy. Explore methods to stay ahead of the changing adtech landscape, enhance content performance and navigate the evolution of AI.
Watch the Replay
Keeping the analytics status quo won’t work in a privacy-centric marketing landscape. But how can marketers ensure their data is consistent and valuable? By establishing an effective data strategy.
About the Speakers
Claravine
Chris Comstock, Chief Growth Officer
Chris Comstock is Claravine’s Chief Growth Officer and has more than 15 years in the digital marketing and data management fields. He has experience working as a brand and product leader for a variety of top companies. He now heads Claravine’s product vision.
Advertiser Perceptions
Lauren Fisher, GM Business Intelligence
Lauren Fisher comes to Advertiser Perceptions with a background in digital advertising and marketing. Lauren has extensive experience translating complex digital topics into meaningful insights and compelling stories. Lauren spent nearly a decade as a lead analyst at research firm eMarketer, where she wrote about topics such as programmatic advertising, measurement, privacy, customer experience and identity. Prior to eMarketer, Lauren spent several years at B2B search engine Business.com in product and content marketing roles. Lauren is a passionate industry speaker and a proud Penn State graduate.
Snowflake
Jim Warner, Industry Field CTO, Advertising & Marketing
Lauren Fisher comes to Advertiser Perceptions with a background in digital advertising and marketing. Lauren has extensive experience translating complex digital topics into meaningful insights and compelling stories. Lauren spent nearly a decade as a lead analyst at research firm eMarketer, where she wrote about topics such as programmatic advertising, measurement, privacy, customer experience and identity. Prior to eMarketer, Lauren spent several years at B2B search engine Business.com in product and content marketing roles. Lauren is a passionate industry speaker and a proud Penn State graduate.
EssenceMediacom
Tim Fogarty, VP, Global Data Management
Tim oversees the Data Management, Business Intelligence, and Data Governance practices globally at EssenceMediacom. These teams pipe, warehouse, visualize, and ensure the quality of over 48 petabytes data each year for the biggest media accounts in the world. Prior to taking on this role, he led Product and Business Intelligence on the NBCUniversal account at Essence.