Watch the Webinar

Access the Presentation

“Tighter governance with Claravine could easily lead to 20% ROI.”

Solutions Engineering Director @ Cardinal Path

“The Claravine technology helps keep data in order across different workflows so that teams work together more efficiently.”

Head of Data Consulting @ Leading Global Advertising Agency

“Firstly, Claravine helps solve the issue of data governance, with nearly 100% insight into our data collection. Secondly, it creates an opportunity to fast track or create more robust measurement and analytics capabilities.”

SVP, Integrated Customer Engagement @ Leading Global Advertising Agency

“Making sure that you have the best handle on what portion of your advertising interaction does remain observable, that makes a platform like Claravine even more imperative.”

Solutions Engineering Director @ Cardinal Path

Case Study

Claravine_Slalom-Case-Study_FINAL

Helpful Resources

Claravine Approach to Data Design
The Claravine Approach to Data Design
Thumbnail: Value of Standardized Data in Snowflake
Unlocking the Value of Standardized Data in the Snowflake Data Cloud
Banner: Taxonomy Structure Guide for Marketers.
Crafting a Taxonomy Structure: A Marketer’s Guide to Naming Conventions
Image highlighting content IDs as a companion to naming conventions in data governance
Naming Conventions Aren’t Enough. It’s Time for Content IDs

Featured Content: Industry Publications

CMSWire How metadata allows organizations to quickly pivot their digital campaigns

Organizations need the tools to avoid missteps in the first place. This is where metadata comes in. By attributing metadata to all your digital ads, your organization can identify, find and pull a group of potentially insensitive content with just a few clicks.

Read more
VentureBeat Is poor data quality undermining your marketing AI?

The most common reason AI and ML fail in the marketing sector is that there’s little consistency to the data across all campaigns and strategies. Every campaign, initiative, and program has its unique meta-tags, taxonomies, and data structures.

Read more
TechTarget Unlock data clean rooms by solving the people problem

The terms taxonomy and naming conventions come up frequently, but these terms are used in service of trying to standardize metadata for media campaigns and creative advertising. When these critical data assets are managed in silos, they become inaccessible to the measurement teams that would benefit the most from this additional data.

Read more
Back to Top