Advertising Week Panel – Changing the Game by Getting Back to Basics: Data Standards
Innovation starts with mastering the fundamentals. While data is often hailed as the key to advertising success, it’s value diminishes when it’s incomplete, inaccurate, or disorganized. Our panel will explore recent insights into the state of marketing data standards and showcase real examples of how brands and agencies are taking control of marketing metadata, naming conventions and taxonomy. Learn how a return to data basics can be a springboard for navigating and thriving in today’s evolving advertising landscape.
Featured Speakers
Lauren Fisher
GM Business Intelligence, Advertiser PerceptionsLauren Fisher comes to Advertiser Perceptions with a background in digital advertising and marketing. Lauren has extensive experience translating complex digital topics into meaningful insights and compelling stories. Lauren spent nearly a decade as a lead analyst at research firm eMarketer, where she wrote about topics such as programmatic advertising, measurement, privacy, customer experience and identity. Prior to eMarketer, Lauren spent several years at B2B search engine Business.com in product and content marketing roles. Lauren is a passionate industry speaker and a proud Penn State graduate.
Alyssa Riley
Director of Product Marketing, ClaravineAlyssa brings over a decade of experience as a product marketing leader and strategy consultant, specializing in B2B and data management challenges. She has worked with companies of all sizes and industries, helping them navigate complex stages of growth. Passionate about empowering marketers, Alyssa is inspired by the benefits data standards give to teams in today’s rapidly evolving digital landscape.
Annie Stickney
Executive Director, OmniChannel Analytics, Head of Search Analytics, JPMorgan ChaseAnnie Stickney, ED Digital Marketing Analytics for JPMorgan Chase leading the Paid & Organic Search Analytics, Content Marketing and Attribution Analytics Campaigns. She has been working in Digital Marketing and Strategy since 2007 working for companies such as Forbes, Sundance Institute, and Neuberger Berman. Prior to her work in digital she worked in the field of Molecular Neuroscience research for Alzheimer’s disease. Annie has previously spoken at Search Insiders Summit, SES, DMA, and SIPA.
Natasha Templeton
Global Lead Business Development, AWS Entity Resolution, Amazon Web ServicesNatasha is the Global Lead BD for AWS Entity Resolution at Amazon Web Services (AWS). As a founding team member launching the AWS Entity Resolution service, Natasha works closely with enterprise customers to solve their identity/entity resolution challenges and drive adoption of AWS services for advertising and marketing use cases. Prior to joining AWS in 2022, Natasha spent 20 years at Digital Envoy selling data-driven solutions to adtech, martech, and streaming media companies. Natasha lives with her husband, two children and two pugs in Nashville, TN.
Parvati Vaish
SVP, Enterprise Consulting, Havas Media NetworkParvati Vaish serves as the Vice President of Analytics at Havas Media Group where she leads a cross-functional team of data specialists. In her role, Parvati drives the creation of smart data & measurement strategy by partnering with leads across strategy, planning, investment and creative to enable best-in-class consumer experiences for a portfolio of global clients. Since joining Havas Media Group in 2020, Parvati has led the organization’s capability development on the use of attention data & has played a critical role in shaping the application of the organization’s audience platform (Converged) and data strategy in the healthcare sector.