Claravine Privacy Policy

Updated: August 5, 2024

Introduction

Claravine, Inc. (“Claravine,” “we,” “our,” or “us”) respects the privacy of your information. This Privacy Policy is designed to assist you in understanding how we collect, use and safeguard the information you provide to us in using our website (the “Site”) and the services provided through our Site (the “Services”).

From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage. If we make material changes to our Privacy Policy, we may also notify you by other means, such as sending an email or posting a notice on our home page. If required by applicable data protection laws, we will obtain your consent to any material changes. Please review this Privacy Policy periodically.

Please also refer to our Terms and Conditions regarding the proper usage of the Site and Services.

This Privacy Policy covers the following topics:

  1. Personal data We Collect
  2. How We Use Your Personal data
  3. How We Share Your Personal data
  4. Cookies and Other Tracking Technologies
  5. International Data Transfers
  6. “Do Not Track” Signals
  7. Third-Party Links
  8. Security
  9. Children’s Privacy
  10. Your Personal data and Your Rights –Europe and the United Kingdom Only
  11. How to Contact Us
  12. Use of Artificial Intelligence

Claravine’s offices are located at 770 East Main Street #360 Lehi, Utah 84043. Claravine is the data controller of the personal data it collects through the Site and Services. This Privacy Policy does not apply to the extent we process personal data on behalf of our clients as a processor or service provider, including when clients use our software platform, and the confidentiality of that data is governed by our agreements with our clients. For detailed privacy information related to a client who uses our platform, please contact the client directly. We are not responsible for the privacy or data security practices of our clients. This Privacy Policy applies to the personal data we process from our clients as a data controller.

Claravine is The Data Standards Company. We take the drama out of marketing data by standardizing data at the source, creating a world where people, teams, and technology have a shared understanding of their data. Our platform, The Data Standards Cloud, enables solutions across media and ad ops, content and creative, campaign tracking, and mobile marketing

2. Personal Data We Collect

Through your use of the Site and Services, we will collect personal data from you. Personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:

Personal Data You Provide

When you use the Site or Services, you may voluntarily provide us with the following types of personal data:

  • Refer a Friend. To refer a friend, you will provide us with your name, company, and email address, and the name, company, and email address of the contact you are referring.
  • Contact Us. To contact us, you will provide us with your name, email address, phone number, company name, and any other information you choose to provide.
  • Become a Claravine Partner. When you request to become a partner, you will provide us with your name, phone number, email address, and company name.
  • Create an Account. To create an account, you may sign in through a single sign-on provider or provide us with your name, email address, and create a password for future login purposes.
  • Create Claravine Academy Profile. To create a Claravine Academy Profile, you will need to provide us with your name, email address, account ID, and you will create a password for future login purposes.
  • Apply for Job. To apply for an open job position, you will provide your name, email address, phone number, physical address, and employment history. We use Bamboo HR to process applications. Bamboo HR’s privacy policy is available here.
  • Get Support. When you request support, you will provide us with your name and email address. Our support feature is provided by Zendesk. Please review Zendesk’s privacy policy here.
  • Submit a Request. When you submit a help request, you will provide us with your email address and any other information you choose to provide.

Personal Data as You Navigate Our Site

We automatically collect certain personal data through your use of the Site and Services. We will automatically collect certain personal data, such as the following:

  • Usage Information. For example, the pages on the Site you access, the frequency of access, and what you click on while on the Site.
  • Device Information. For example, hardware model, operating system, application version number, and browser.
  • Mobile Device Information. Aggregated information about whether the Site is accessed via a mobile device or tablet, the device type, and the carrier.
  • Location Information. Location information from Site visitors on a city-regional basis.

3. How We Use Your Personal data

In addition to the purposes stated above, we may use all the personal data we collect in accordance with applicable law such as to:

  • Maintain and improve our Site and Services;
  • Protect the security and integrity of our Site and Services;
  • Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms and Conditions, and to otherwise fulfill our legal obligations;
  • Monitor compliance with and enforce this Privacy Policy and any applicable agreements and policies;
  • Defend our legal rights and the rights of others;
  • Fulfill any other purposes for which you provide it;
  • For any purpose that is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you; and
  • Comply with applicable law.

4. How We Share Your Personal data

We may share the information that we collect about you in the following ways:

  • With service providers who perform data services on our behalf (e.g., email, hosting, maintenance, backup, analysis, etc.);
  • To service providers to prepare, deploy and analyze advertising content;
  • To the extent that we are required to do so by law;
  • In connection with any legal proceedings or prospective legal proceedings;
  • To establish, exercise, or defend our legal rights, including providing information to others for the purposes of fraud prevention;
  • To any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal data where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal data;
  • To any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition or in preparation for any of these events; and
  • To any other person or entity where you consent to the disclosure.

5. Cookies and Other Tracking Technologies

Like many other companies, we may use cookies and other tracking technologies (collectively, “Cookies”). Cookies are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets). Cookies are not enabled by default and instead require your consent through our consent management platform on our Site.

We use Cookies to:

  • Estimate audience size and usage patterns;
  • Understand and save your preferences for future visits, allowing us to customize the Site and Services to your individual needs;
  • Advertise new content and services that relate to your interests;
  • Keep track of advertisements and search engine results;
  • Ensure the security of your session on the authenticated portions of our Site;
  • Compile aggregate data about Site traffic and Site interactions to resolve issues and offer better Site experiences and tools in the future; and
  • Recognize when you return to the Site.

Our website uses both first-party Cookies placed by Claravine and third-party Cookies placed by our partners. We use Cookies from our partners to provide us with useful information, to help us improve our Site and Services, to conduct advertising, and to analyze the effectiveness of advertising.

How You Can Opt Out of Cookies

To manage first-party Cookie settings, please click on the cookie icon on the Site.

Browser Settings

You can block Cookies by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Site.

You can find out more about Cookies and how to manage them by visiting www.AboutCookies.org or www.allaboutcookies.org.

Third-Party Advertising Settings 

You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt out of some of those Cookies and related targeted advertising by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.

Please note these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.

You can also opt out of Cookies, analytics, and targeted advertising from some of the specific entities we use by following the instructions found on their respective websites.

6. International Data Transfers

We operate internationally and transfer information to the United States for the purposes described in this policy. The United States may have privacy and data protection laws that differ from, and are potentially less protective than, the laws of your country. Your personal data can be subject to access requests from governments, courts, or law enforcement in the United States according to the laws of the United States.

For any transfers of personal data from the European Economic Area (EEA), Switzerland or the United Kingdom that we make to other entities as described in this Privacy Policy, we use appropriate safeguards to ensure for the lawful processing and transfer of the personal data, including, when appropriate, the use of standard contractual clauses approved by the European Commission. To obtain a copy of the safeguards, contact us at support@claravine.com.

7. Do Not Track” Signals

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Site does not currently interpret, respond to or alter its practices when it receives “Do Not Track” signals.

8. Advertising and Marketing Choices

Depending on your location (and reflecting applicable law), you may have been asked to indicate your preferences, provide us with your consent regarding the receipt of such information from us, and indicate how you would like to receive it.

Wherever you are located, we will send you marketing communications based on any preferences you may have expressed.

We only want to send you information in which you are interested. If you do not want to receive these communications or would like to understand more about other unsubscribe options, please contact us as set out in the “How to Contact Us” section below.

For email communications, you can opt-out and/or manage your preferences by clicking on the email preferences link provided at the bottom of any email you receive from us. You also may submit a request to us at support@claravine.com. If we call you with information you do not want to receive, you can advise us of this during the telephone call.

9. Third-Party Links

The Site may contain links that will let you leave the Site and access another website. Linked websites are not under our control, and their privacy policies will govern how they manage the information you provide them. We accept no responsibility or liability for these other websites.

10. Security

We maintain commercially reasonable security measures to protect the personal data we collect and store from loss, misuse, destruction, or unauthorized access. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.

11. Children’s Privacy

The Site and Services are not intended for children under 16 years of age. We do not knowingly collect, use, or disclose personal data from children under 16.

12. Your Personal Data and Your Rights –United States Only

California Shine the Light Law

We do not disclose personal information obtained through our Site or Services to third parties for their direct marketing purposes.  Accordingly, we have no obligations under California Civil Code § 1798.83.

Notice to Nevada Residents

Nevada law allows Nevada residents to opt-out of the sale of certain types of personal information. Subject to a number of exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. We do not currently sell personal information as defined in the Nevada law. However, if you are a Nevada resident, you still may submit a verified request to opt-out of sales and we will record your instructions and incorporate them in the future if our policy changes. Opt-out requests may be sent to support@claravine.com.

13. Your Personal Data and Your Rights –Europe and the United Kingdom Only

If you are in a country in the European Economic Area (EEA) or in the United Kingdom, you are entitled to the following explanation of the legal bases we rely on to process your personal data and a description of your privacy rights.

Legal Bases for Processing Your Personal Data

The legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it.

Consent

We may process your personal data based on your consent such as when you create an account or when you ask us to send certain kinds of marketing communications. You have the right to withdraw your consent at any time without affecting the lawfulness of the processing based on consent before its withdrawal.

Our Legitimate Interests

We may process your personal data if doing so is necessary for our legitimate interests and your rights as an individual do not override those legitimate interests. For example, when we process your personal data to carry out fraud prevention activities and activities to increase network and information security, to market directly to you, to expand our business activities and to improve our services and the content and functionality of our Site.

To Perform a Contract

We may process your personal data to administer and fulfill contractual obligations to you.

To Enable Us to Comply with a Legal Obligation

We may process your personal data to comply with legal obligations to which we are subject. This may include any requirement to produce audited accounts and to comply with legal process.

Necessary for the Exercise or Defense of Legal Claims

If you bring a claim against us or we bring a claim against you, we may process your personal data in relation to that claim.

If you have any questions about or need further information concerning the legal basis on which we collect and use your personal data for any specific processing activity, please contact us using the “How to Contact Us” section below.

Your Rights

Access Your Personal Data

You have the right to obtain from us confirmation as to whether or not we are processing personal data about you and, if so, the right to be provided with the information contained in this Privacy Policy. You also have the right to receive a copy of the personal data undergoing processing.

Rectify Your Personal Data

You have the right to ask us to rectify any inaccurate personal data about you and to have incomplete personal data completed.

Restrict Our Use of Your Personal data

You have the right to ask us to place a restriction on our use of your personal data if one of the following applies to you:

  • You contest the accuracy of the information that we hold about you, while we verify its accuracy;
  • We have used your information unlawfully, but you request us to restrict its use instead of erasing it;
  • We no longer need the information for the purpose for which we collected it, but you need it to deal with a legal claim; or
  • You have objected to us using your information, while we check whether our legitimate grounds override your right to object.

Object to Our Use of Your Personal Data

You have the right to object to our use of your personal data where our reason for using it is based on our legitimate interests or your consent (rather than when the reason for using it is to perform an obligation due to you under a contract with us).

Delete Your Personal Data

You can ask us to delete your personal data if:

  • We no longer need it for the purposes for which we collected it;
  • We have been using it with no valid legal basis;
  • We are obligated to erase it to comply with a legal obligation to which we are subject;
  • We need your consent to use the information and you withdraw consent;
  • You object to us processing your personal data where our legal basis for doing so is our legitimate interests and there are no overriding legitimate grounds for the processing.

However, this right is not absolute. Even if you make a request for deletion, we may need to retain certain information for legal or administrative purposes, such as record keeping, maintenance of opt-out requirements, defending or making legal claims, or detecting fraudulent activities. We will retain information in accordance with the “How Long Is Your Personal Data Kept” section below.

If you do exercise a valid right to have your personal data deleted, please keep in mind that deletion by third parties to whom the information has been provided might not be immediate and that the deleted information may persist in backup copies for a reasonable period (but will not be available to others).

Transfer Your Personal Data to Another Service Provider

You may request that we transfer some of the personal data you have provided to us or another service provider in electronic copy. This applies to personal data we are processing to service a contract with you and to personal data we are processing based on your consent.

To exercise any of these rights, please contact us as described in the “How to Contact Us” section below.

Make a Complaint

If you have any concerns or complaints regarding our processing of your personal data, please contact us as described in the “How to Contact Us” section below and we will do our best to answer any question and resolve any complaint to your satisfaction.

If, for whatever reason, you feel we do not meet the standards you expect of us, you are also entitled to make a complaint to your local supervisory authority:

EU Data Protection Authorities (DPAs)

Swiss Federal Data Protection and Information Commissioner (FDPIC)

Information Commissioner’s Office (United Kingdom)

How Long Is Your Personal Data Kept?

We will retain your personal data for as long as necessary to fulfill the purposes for which we collect it and as set out in this Privacy Policy and for the purpose of satisfying any legal, accounting, or reporting requirements that apply to us.

14. How to Contact Us

For questions or concerns about our privacy policies or practices, please contact us at:

770 E. Main Street #360

Lehi, Utah 84043

(385)-286-0800

support@claravine.com

15. Use of Artificial Intelligence

We offer services that our customers may specifically request from us called Claravine AI, but we do not use artificial intelligence (AI) to process your personal data.  You can trust that your personal data is safe and your privacy is protected. We do not share or send any of our customers’ personal data to third party AI cloud services outside of our secure cloud infrastructure. That data is used solely to provide our customers with the Claravine AI service, and our customers must opt in before the use of AI is enabled.

Our AI models and algorithms run entirely on our own secure cloud infrastructure within Amazon Web Services (https://aws.amazon.com/) and Qdrant (https://qdrant.tech/). All data is encrypted both in transit and at rest. Access to Claravine systems is described in our master services agreement (MSA) into which our customers enter with us (https://www.claravine.com/msa/). Our MSA also provides a “Customer Data” section (https://www.claravine.com/msa/) describing how customers own all right, title and interest in and to the Customer Data.

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