Capabilities for Detailed, Connected Asset Metadata

A Deep-Dive Into Claravine AI Features

Today’s marketers are sitting on untapped content and creative potential. Improving the structure, completeness and quality of content and creative metadata lets teams do dramatically more, much faster – but without significant people resources, brands and agencies struggle to keep up with the volume and versions of assets across their systems.

As AI-generated creative capabilities accelerate, the volume of assets, associated metadata, and taxonomy that need to be managed across the content supply chain are no longer something even the biggest brands can manage with just people. Soon, the capability of an organization to generate assets will outpace their ability to use them. That is, unless they have a strong foundation of marketing metadata to fuel their operational and decisioning tools.  

That’s why Claravine continues to add new tools to help our customers realize the value of data standards across content and creative. Our platform includes several features that leverage AI, machine learning and computer vision to enhance marketing taxonomy and metadata. These work in collaboration with the powerful platform tools our customers know and love to ensure trustworthy, ready marketing metadata.

When you have rich, reliable insight into what you have and how it is being used, you can accelerate quality action and decision-making across planning, targeting, activation, and measurement.

And you can trust that your data is safe and your privacy is protected at Claravine. We do not share or send any of our customers’ personal data to third party AI cloud services outside of our secure cloud infrastructure. 

Let’s take a look at some of the solutions we have that can be used individually or together to supercharge content and creative across all your phases of work!

Content Comprehension

With Content Comprehension, access the full depth of previously unavailable metadata “hidden” inside your assets. 

How? Unlike many solutions, we don’t just scrape metadata or provide basic tagging around color or form, we analyze and construct the “aboutness” of a scene and generate classifications aligned to industry-standard taxonomies you use every day. 

Along with your ability to choose the taxonomies that work for you, our tool gives you full control over these classifications with adjustable confidence thresholds. Choose the strength of association and precision that’s right for your needs. 

All of this allows you to generate a consistent, detailed content and ad taxonomy directly within your dataset in The Data Standards Cloud. Not only does this give you more structured metadata to work with, but it immediately creates connections between these asset classifications and the other metadata you are managing in our platform – all exportable to your various systems. Read More about Content Comprehension.

Content Similarity Detection

Our capabilities for Content Similarity Detection also use AI to help address the content management challenge. To enable the unique identification of assets, Claravine AI again uses computer vision to analyze visual and linguistic content. However, instead of generating metadata like we do with Content Comprehension, we are analyzing an asset – its size, shape, orientation, quality, composition, etc. – and assigning a Content ID. To be clear, this isn’t a randomly generated ID, but an ID that uniquely identifies the specific asset. So, if you analyze the same exact asset in two different rows, you’ll see the same Content ID assigned! 

Why is this so exciting? Content IDs provide a more automated, scalable path forward in a future accelerated by GenAI (read more about the importance of employing Content IDs). By identifying assets with an ID that is unique to their composition, you can use the ID to detect content that is the same, anywhere it appears across your datasets! So, if an asset is contained in the data you import from your DAM, it will receive the same ID as the asset that was used in your Media Platform. 

With this ID available, your teams can detect, track, locate, compare, and identify matching assets across your datasets. And the Content ID is only the first step in enabling a spectrum of Content Similarity Detection across your data!  Read more about our Content ID.

Asset Preview

Finally, while metadata is amazing (at least we think so!), there may be times when all your teams need is a quick visual check to understand a row of data. This can be especially valuable when taking advantage of our ability to bring your data together in a bulk view containing thousands or hundreds of thousands of rows! 

It’s why we’ve added asset preview functionality to our platform. The preview doesn’t leverage Claravine AI technology, but it does allow you to immediately see an asset within your workflows alongside the creative URL field. This can be a great way to find what you are looking for, or confirm that you’re seeing what you expected. 

This can be used alongside Content Comprehension and Content Similarity Detection. However, it is also available as a stand-alone tool. Read more about Asset Preview.

Connectors

Before we can help identify and enrich assets, we need to bring your assets into our platform, The Data Standards Cloud. To make this as easy as possible, we have added the ability to automatically import the creative asset URL from a variety of common integration points that customers already use for data standardization with more in progress. 

Today this includes Adobe Experience Manager and many popular Campaign and Ads Managers. Additionally, you can also import a file that includes publicly accessible creative asset URLs, or manually paste the URL into a new submission

Once we’ve created additional classifications and Content IDs, it’s easy to export that data. Most of our common outbound destinations are available – including Adobe Experience Manager – but see documentation for specifics. As always, you can also generate a file via CSV export and email.

All of these tools can be used by your teams on their own. But we think they’re most exciting when used together. We’re seeing many creative ideas and applications across our customers every day. Check-out some examples in this great article to get your wheels turning!