Data Governance

Most enterprise marketers are intimately familiar with the challenges of tagging, tracking, serving, and measuring content across its lifecycle. An all-too-recognizable maze of siloed teams, manual handoffs, an…

Confusion ➡️ Inefficiencies ➡️ Costly Errors  These are the top outcomes of poor database naming conventions, but their impact extends far beyond these immediate issues.  Inconsistent or unclear…

  Every click, interaction, and transaction today generates a massive amount of digital content. This surge in digital assets—images, videos, documents, and rich media—has overwhelmed businesses…

Data downtime isn't just increasing—it's skyrocketing, with a staggering 166% rise in resolution times annually, translating into significant costs in both time and revenue. As businesses become more d…

A mere 27% of data practitioners fully trust the data they work with. This eye-opening statistic reveals a widespread crisis in data reliability, highlighting the urgent need for robust data validation prac…

Trying to organize your marketing metadata is a complex endeavor. But there’s a key element working behind the scenes that can make or break an organization's ability to leverage marketing data effectively: d…

Now available: an outbound connector that sends standardized data directly to the Snowflake Data Cloud in one easy step. Data is standardized before being pushed into Snowflake ensuring that dimensional data is…

Generative AI is ushering in a new era of possibility for enterprise marketers — and increasing the urgency to solve long standing challenges.  GenAI promises a fast, efficient path forward to meet the ev…

Enterprise organizations are on the brink of an AI-fueled content overload. With the new capabilities of generative AI, brand and marketing teams can now create campaign assets in mere moments. The ability to i…

When regulations, technology, and consumer expectations are constantly changing, keeping the analytics status quo isn’t an option. So during Advertising Week New York, we gathered four marketing and advertis…