As the marketing landscape and traditional methods of attribution continue to evolve, brands need to reconsider their marketing data strategy. A new approach to marketing and measurement strategies is necessary to optimize marketing campaigns and strengthen ROI.

Learn top techniques from Claravine CPO Chris Comstock and Measured Co-Founder & CTO Madan Bharadwaj in an engaging conversation on the state of marketing measurement. Moderated by Kiki Burton from Plaid.

You’ll learn:

• Keys to building or updating your marketing measurement plan
• How to improve data organization so you can get more from your measurement practice
• What success looks like for all stages of companies and their growth