From Overload to Order: Thriving with Content & Creative Metadata

Use Cases for Detailed, Well-Structured Metadata.

Let’s be honest, most organizations have always had a “content metadata problem.” Duplicative assets, inconsistent naming and tagging, missing and incorrect fields easily build up over time across teams.

Now, generative AI in tools like Adobe Firefly, Canva AI, Midjourney, and Open AI DALL·E make it possible for teams to create and customize content and campaign assets in minutes. A recent Adobe survey found that only 19% of those surveyed have NOT used generative AI tools in their work! And as adoption speeds up, Generative AI is expected to increase content variety, including generating text, images, and video to help businesses and creatives (read more about how GenAI is changing creative work).

The ability to instantly produce dozens of variations of messaging and visuals will improve personalization and localization — but it will also lead to exponentially higher volumes of content that needs to be stored, managed, and accessed across teams. This creates real challenges for content and creative metadata management and requires a new approach, otherwise enterprise orgs will be faced with an impossible maze of metadata and shifting taxonomies. 

Our solutions including Content Comprehension, Content Similarity Detection, and Asset Preview are making it possible to navigate this maze with confidence. Not only does Claravine help you analyze and generate metadata for your assets aligned to commonly used taxonomies, but we can help you identify and organize assets so you can plan, activate and measure with confidence.

Interested in learning about the specific toolset? Read more in this great article. But if you’re ready to get your wheels turning about how to make the most of detailed, well-structured content metadata, read on!

Enable Measurement & Attribution

With more metadata inputs and IDs available directly in your data tools of choice, teams can access a much richer, deeper set of dimensions for measurement and attribution. Because when you know what works across content and creative assets, you can better optimize planning, creation, targeting, and activation.

Control the Application of AI-generated Metadata

Rather than relying on built-in tools with little control, control the application of AI-generated metadata. Automatically classify and tag your assets with metadata aligned to industry standard taxonomies. And control this using your preferences for strength of association and precision. It’s simple – import your asset URLs, add additional metadata, then put these dimensions into action. 

Improve DAM Search & Discovery 

Search and discovery in your DAM depend on the completeness, consistency, and accuracy of metadata. If you have data that is missing, wrong, or misaligned, teams won’t find what they need and will rebuild content, wasting time and resources. For a long time, Claravine has enabled validating and updating metadata from your DAM in bulk (including Adobe Experience Manager). Now, you can further accelerate tagging by using Content Comprehension to apply a common taxonomy across hundreds, or hundreds of thousands of assets all at once. 

Find & Deduplicate Assets

“We have 12 of the same assets in our DAM but they’re all named and tagged differently!” Sound familiar? If you’re tired of wading through an asset mess, we can help! Once we generate a Content ID for an asset, you can use this to detect other assets with the same ID. Quickly sort IDs across your dataset and see – in ID form or using asset preview – all your duplicates at once. From there, you can update asset metadata or decide what clean-up might be needed.  

Quick Tip! Using Content IDs for Content Similarity Detection isn’t limited to assets within one system. You can perform this type of check across ALL your data or systems regardless of why you might want to see where similar assets exist (as long as that data is in Claravine’s platform).

Facilitate a DAM Migration and/or Increase DAM to DAM Consistency 

Getting ready to migrate your assets? Clean things up before you start the migration and/or use Content Similarity Detection to identify and confirm that all the assets were in fact transferred. 

These capabilities are also great if you need to confirm that an asset that should exist in multiple places does – again use our Content Similarity Detection! For example, you can confirm that assets moved from a creative agency’s DAM to a customer’s DAM are the same and contain the appropriate metadata by cross-referencing the Content IDs.

Validate Assets Across Trafficked Media

Are you sure that the right assets were trafficked across your campaigns? Use the Content ID to quickly compare a creative used in your media & advertising platforms to the intended asset in your DAM or other system. This is even faster and more intuitive by using the asset preview to eyeball the creative as you compare. Finally, launch campaigns and measure with confidence.

Create Relationships Between Assets

Your content and creative metadata shouldn’t live in isolation! Content Similarity Detection can be used to create relationships between assets (DAM to DAM, DAM to Media, and Media to DAM). By using the ID as the common thread between datasets, you can more easily connect the work that teams are doing – and thus the data!

The possibilities of these features are only limited by your ideas! Share your thoughts with our team and let us help you leverage the power of these capabilities.

For more details, visit the Claravine AI page.