The Cost of Serving the Wrong Ad Creative

Advertisers estimate that the wrong creative is often served to the wrong consumer, and that they would expect a whopping 30% average increase in their campaign ROI if the correct ads were consistently served.

For enterprise companies and advertising agencies, solving data issues around campaigns and their usage of ad creative can significantly impact their bottom line.

How Often are Errors Identified?

Nearly 9 out of 10 US advertisers say there are costs associated with the constant fixing of manual data entry errors, and that it can take an average of 11 people to fix them.

This means that the time, energy, and resources that should be spent on analyzing and applying learnings from campaigns are instead being allocated towards data cleanup.

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