Implement a Unified Marketing & Content Taxonomy

Are you trying to solve any of these challenges?

• Taxonomy implementation buy-in, including standardizing naming conventions across content and campaigns
• Enrich your digital platforms with clean and uniform data for better personalization and insights
• Going through a digital transformation, know data standards are key but are not sure where to begin
• Unite disparate internal and external teams/agencies around a unified taxonomy, to create uniform data
• Manage metadata for campaigns, content, product catalogs or other marketing-related data
• Build an improved and standardized taxonomy and process in your digital advertising/media operations

If any of these issues are important to you, Claravine can help. Get started by filling out the from to start the conversation. 

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Articles

Ready to learn about how implementing taxonomies are key to marketing, content and business performance? Read these in-depth articles:

Videos

Education on creating and using taxonomies, sometimes referred to as information layers or common data models:

Case Study