Watch our conversation with Saatchi & Saatchi to learn more on how applying unified data standards through Claravine helped to improve campaign measurement for top-tier global clients.
"Because of the data we're capturing from Claravine... we're able to see if a particular campaign is running creative across other sponsorships that we didn't know were in place. And if those gaps were there, then Claravine came to save the day."
Paulina Davila, Lead Data Engineer
